I fear being weak. I fear failing. I fear, fear.
Fear is one of those emotions that can absolutely stop you in your tracks… it can cripple you and stop you from moving forward. Fear can stifle your own progress and confidence. This is why I fear, fear. But, let's not mistake my fear for fear, rather, my fear is stemmed from my anxiety. The anxiety caused from my own competition within myself. To be better, to look better, to be smarter, to be, to be, to be... the list goes on. Why is my current self not good enough for my conscious mind? Why do I constantly have to improve myself to release some of the anxiety that continually brews in me? Why do I beat myself up when I fail myself? I have set high standards for myself in a world of competition for who can look the best, who can get that dream job, or who can live their best life, as I fear failing myself at these things. However, I have learned to use my fear to fuel my endeavors. I overcome it because I have a strong belief in my abilities and that I can do anything I set my (conscious) mind to. My fear lights a fire within myself. To push myself. To fight. To never give up.
EAT well, LIFT heavy, be FITT was created because I know what it's like to be down on yourself mentally, physically, and emotionally. I know the feeling of not being good enough, not having confidence, and lacking the motivation to better yourself. The gym is where I conquer my fears. The mountains are where I conquer my fears. The kitchen is where I conquer my fears. No, life is not all about who looks the best, who is stronger, or who can have the cleanest of diets, but you have to start somewhere that made you feel at rock bottom. And for me, that was the lack in confidence of myself physically and mentally.
Overcoming your fears is possible. Start small or start big. Find what you define as a "rock bottom" moment, and conquer it.
This is why I created this brand. To help others conquer their fears. To better themselves. To better their lives. To live the best you, that you can live. Fear doesn't stop you, you do.